Privacy Policy

Effective Date: August 31, 2026

Thank you for visiting this website (the “Site”), which is owned and operated by SVETLANA ABDELA MAKEUP & HAIR LLC (“we,” “us,” or “our”).

By using this Site, you consent to the collection, use, disclosure, and transfer of your information as outlined in this Privacy Policy. If you do not agree with this Policy, please refrain from using this Site. For any questions, please contact us using the information in Section 8.

2. Information We Collect

We may collect the following types of personal information:

Identifying information (full name, email address, phone number)
Billing and payment details (processed via Stripe, Square, or PayPal)
Service preferences and appointment information
Technical data (IP address, browser type, location, device type, access times)
Cookies and similar tracking technologies
Photographs (with your consent, during or after the service)

3. How We Use Your Information

We use your data to:

Schedule and manage appointments
Process payments and send confirmations
Communicate with you via email, text, or phone
Send promotional offers or newsletters (if you opt in)
Analyze usage to improve our Site and services
Comply with legal and regulatory requirements
Prevent fraud and unauthorized access

4. Third-Party Disclosure

We may share your data with trusted third-party providers, including:

Payment processors (Stripe, Square, PayPal)
Booking tools (e.g., Calendly, Fresha)
Analytics and advertising providers (Google Analytics, Google Ads, Meta Pixel and Meta Conversions API)
Marketing tools (MailerLite, Klaviyo)

We do not sell your personal data under any circumstances.

Meta advertising measurement

When you submit a website form after accepting this Privacy Policy, we may send Meta limited information about that inquiry to measure advertising performance, attribute the inquiry, prevent duplicate browser/server events, and improve campaign delivery. This may include the event time and page, Meta browser or click identifiers, and normalized SHA-256-hashed versions of the email address or phone number you submitted. Hashing prevents the original contact value from being sent in plain text, but the hashed value may still be treated as personal data and may be matched by Meta to an account.

We do not send Meta your free-text message, appointment notes, photographs, payment information, or the open-text version of your email address or phone number through the Conversions API. Meta processes this information under its applicable business tools and privacy terms.

5. Data Retention

We retain your data only for as long as necessary:

Type of Data Retention Period Purpose

Contact details 3 years after last visit Future bookings and customer service

Appointment records 3 years Business optimization and repeat service

Invoices & payment history 7 years Legal and IRS compliance

Emails & messages 2 years Support and inquiries

Consent-based photographs 3 years or until revoked Portfolio and social media (with permission)

Email marketing data Until unsubscribed Marketing communications

6. Your Rights

If you are a resident of California (CCPA/CPRA) or the EU (GDPR), you may:

Request access to your data
Request correction or deletion
Request data portability
Withdraw consent at any time
Opt out of marketing communications
Restrict the use of sensitive data

To exercise your rights, contact: 📧 info@abc-face.com

7. Cookies

We use cookies for the following purposes:

Basic site functionality (e.g., language, session storage)
Analytics and performance tracking
Marketing and remarketing campaigns
Advertising conversion measurement through browser and server-side tools, including Meta Pixel and Meta Conversions API

You may manage cookie preferences in your browser settings. See our Cookie Policy for full details.

8. Feedback and Reviews

If you submit a review or feedback, we may display your name as entered (first name, or first name + last initial). To remain anonymous, do not include your full name.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

SVETLANA ABDELA MAKEUP & HAIR LLC 📧 Email: info@abc-face.com 📍 Location: Chicago, IL, USA